Barvetii Wealth Consultants Trends for Online Marketers in 2011

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A look at the latest technology tools that will influence how you reach customers by John Arnold.
Barvetii International Wealth Consultants, Madrid, Spain was formed when three investment brokers joined forces to create one of the worlds leading boutique brokerages. The company was born out of frustration since many of the larger brokerages were cumbersome and bureaucratic, the partners formed Barvetii with the idea that there could be a small, maneuverable dynamic company ready to take on the industry giants.
With a new year in swing, it's time again to focus on setting new revenue records in 2011 by investing in the marketing strategies with the highest return-on-investment potential. Small businesses have more at risk than big companies when it comes to capitalizing on new trends, so your timing should follow the old saying, "The early bird gets the worm, but the second mouse gets the cheese."
The following list features my top 10 online marketing trends for this year, as well as advice for whether you should be the bird (invest now) or the mouse (leave the trend on the sidelines).
Barvetii Wealth Consultants - Location-Based Marketing
Advice: Be the early bird. Location is so relevant that Google has already started mixing local results and maps with other searches.
Get your business ready for location-based marketing by claiming your spot on Google Places. Make your website more mobile-friendly with clickable phone numbers and maps. Also, prepare for more marketing features to be added to search results, such as mobile coupons, custom tags and logos.
Barvetii Wealth Consultants: Instant Search
Advice: Be the early bird. Since Google decided to make search results and suggested key phrases appear instantly as people type, look for some consumers to abandon their first-choice, shorter search phrases in favor of these more relevant suggestions. For example, a consumer searching "desk lamp" might go with the suggestion "desk lamp reviews." If your business is optimized for shorter search phrases, it's time to evaluate the longer phrases to make sure you aren't missing potential customers.